“Most large companies get trapped into the conventional ways of doing things. And their
agencies line up in a conventional way. Because that’s how they got business in the

More and more we need to have unconventional, different approaches. More adventurous,more creative, more risk taking.

You’re small, you’re hungry, but you have an intimacy in your approach which is very
difficult to find in bigger agencies. You were able to get an empathy with us as a
client that I haven’t seen in others.”

Niall FitzGerald, KBE,
Former Chairman of Unilever PLC, Reuters,
Chairman of Munster Rugby Commercial Board.