BRAND PLATFORM  | CONSUMER & TRADE CAMPAIGN | BRAND ACTIVATION

A brand that’s older than Ireland a few times over deserves a long term brand platform. One that will feel as relevant in many years to come as it does right now.

For this one we dug deep, spoke to tons of brilliant Irish people taking old Irish objects and traditions and reimagining them. Creating new and unique music, fashion and design. Met brewers, experts, barmen and drinkers – so many people who love this humble red ale.

And we thought, why not bring Smithwick’s, an Irish original since 1710 together with today’s bustling creative community?

And see what happens when Originals Find Originals.