SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN Almost 20 years ago Chill Insurance was one of Ireland’s first ever insurance comparison tools. They were the number one way to compare the market and spent most of that time telling their customers exactly that. It really worked. Trouble is they have so much more to offer. So…
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BRAND POSITIONING | BRAND IDENTITY | BRAND PLATFORM | COMMUNICATIONS | DESIGN In 2024 Dublin Port, arguably one of Ireland’s most important pieces of infrastructure, came to us with a very specific problem. Connect the people to the port and the port to the people. To take this vital, complex, world-class utility and transform it into…
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ADVOCACY PLATFORM | CONSUMER CAMPAIGN | AWARENESS CAMPAIGN Launched the No.1 Most Watched TV series on the RTE Player to help all children communicate with Lámh Launched the Lámh Project helping 1 million people to sign & say “hello” Increased funding by 45% for further Lámh services Affected Irish government policy across three departments Created over €1.5…
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SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN This campaign is based on a true story which was told by a Bank of Ireland team member during a collaborative workshop with Ringers. The story began in Irish camp where a player got injured on the eve of an international game. This meant players were called in from…
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CORPORATE STRATEGY | NORTH STAR | SHARED LANGUAGE | BRAND IDENTITY | WEB DESIGN | BRAND GUARDIANSHIP | FILM Identified an ownable Brand Space through research Built a unique international Brand Name and Identity Created the distinctive “More Human Please” Brand Platform Achieved consistent growth for 12 consecutive quarters Activated in three markets, London,…
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SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN Identified a clear market positioning to meet business objectives Launched a campaign that explained a misunderstood product Grew brand awareness to highest recorded levels Increased consideration. Brand-driven enquiry volumes up 30%, Motor enquiries up 20% Listen to the radio below.
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NATIONWIDE BRAND ACTIVATION | BRAND PLATFORM | CONSUMER CAMPAIGN Conducted in-depth research with teenage girls Developed a strategic approach to comms platform & activations Created the campaign for teenage girls with teenage girls Engaged 100% of LSPs and 74% NGBs to create Hermoves initiatives 9 million video views, 100k unique hub visitors 180 schools/30.000 schools engaged…
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ADVOCACY CAMPAIGN | CONSUMER CAMPAIGN Conducted research interviews with children and parents Built an Advocacy Platform to compel government action Created a striking consumer campaign Film was played 6 o’clock National News Total earned media of over €1.1M 100% petition signatures reached within 48 hours
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SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN | PRODUCT DEVELOPMENT Conducted in-depth research into women’s golf Developed a strategic approach to comms platform & activations Aligned sponsorship with existing properties and business objectives Created the comms campaign After 10 year absence, attendance was 24,000 – 25% over target 2023 attendance of 30,000
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BRAND NAMING | DESIGN SYSTEM | CUSTOMER JOURNEY DESIGN | CONSUMER CAMPAIGN Created a Brand platform for Ireland’s first shift work app Built a screen-first design system and brand identity Designed customer features and optimised the CX and UX Created launch campaign that repositioned shift work for workers and employers
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