BRAND STRATEGY | BRAND IDENTITY | DESIGN SYSTEM | BRAND GUIDELINES | WEB DESIGN This is the latest in a number of projects we’ve worked on with this group of senior business leaders. From a complete redesign of their global recruitment brand Morgan McKinley. To the creation of a flagship consultancy brand Org and…
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BRAND PLATFORM | CONSUMER & TRADE CAMPAIGN | BRAND ACTIVATION A brand that’s older than Ireland a few times over deserves a long term brand platform. One that will feel as relevant in many years to come as it does right now. For this one we dug deep, spoke to tons of brilliant Irish…
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SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN Almost 20 years ago Chill Insurance was one of Ireland’s first ever insurance comparison tools. They were the number one way to compare the market and spent most of that time telling their customers exactly that. It really worked. Trouble is they have so much more to offer. So…
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BRAND POSITIONING | BRAND IDENTITY | BRAND PLATFORM | COMMUNICATIONS | DESIGN In 2024 Dublin Port, arguably one of Ireland’s most important pieces of infrastructure, came to us with a very specific problem. Connect the people to the port and the port to the people. To take this vital, complex, world-class utility and transform it into a loved…
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SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN This campaign is based on a true story which was told by a Bank of Ireland team member during a collaborative workshop with Ringers. The story began in Irish camp where a player got injured on the eve of an international game. This meant players were called in from…
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BRAND IDENTITY | BRAND GUARDIANSHIP | CORPORATE STRATEGY Developed corporate strategy for group re-structure Designed a new brand identity for the group Built a flexible design system for static and animated executions Developed campaigns for all nine markets Created new consultancy brand as part of new structure
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ADVOCACY PLATFORM | CONSUMER CAMPAIGN | AWARENESS CAMPAIGN Launched the No.1 Most Watched TV series on the RTE Player to help all children communicate with Lámh Launched the Lámh Project helping 1 million people to sign & say “hello” Increased funding by 45% for further Lámh services Affected Irish government policy across three departments Created over €1.5…
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SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN Identified a clear market positioning to meet business objectives Launched a campaign that explained a misunderstood product Grew brand awareness to highest recorded levels Increased consideration. Brand-driven enquiry volumes up 30%, Motor enquiries up 20% Listen to the radio below.
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ADVOCACY CAMPAIGN | CONSUMER CAMPAIGN Conducted research interviews with children and parents Built an Advocacy Platform to compel government action Created a striking consumer campaign Film was played 6 o’clock National News Total earned media of over €1.1M 100% petition signatures reached within 48 hours
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CORPORATE STRATEGY | NORTH STAR | SHARED LANGUAGE | BRAND IDENTITY | WEB DESIGN | BRAND GUARDIANSHIP | FILM Identified an ownable Brand Space through research Built a unique international Brand Name and Identity Created the distinctive “More Human Please” Brand Platform Achieved consistent growth for 12 consecutive quarters Activated in three markets, London,…
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