SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN | PRODUCT DEVELOPMENT Conducted in-depth research into women’s golf Developed a strategic approach to comms platform & activations Aligned sponsorship with existing properties and business objectives Created the comms campaign After 10 year absence, attendance was 24,000 – 25% over target 2023 attendance of 30,000
Read More
BRAND NAMING | DESIGN SYSTEM | CUSTOMER JOURNEY DESIGN | CONSUMER CAMPAIGN Created a Brand platform for Ireland’s first shift work app Built a screen-first design system and brand identity Designed customer features and optimised the CX and UX Created launch campaign that repositioned shift work for workers and employers
Read More
NATIONWIDE BRAND ACTIVATION | BRAND PLATFORM | CONSUMER CAMPAIGN Conducted in-depth research with teenage girls Developed a strategic approach to comms platform & activations Created the campaign for teenage girls with teenage girls Engaged 100% of LSPs and 74% NGBs to create Hermoves initiatives 9 million video views, 100k unique hub visitors 180 schools/30.000 schools engaged…
Read More
2022 SHOWREEL We ran out of coffee filters this week. Hard to believe that we’ve gone through a pack of 100 since we moved into our Wicklow Street offices. But it’s a great excuse to look back on what we’ve created with those 100 pots. And also the perfect opportunity to give a big shout out…
Read More
BRAND NORTH STAR | SHARED BRAND LANGUAGE | BRAND IDENTITY Identified an ownable brand space through research Created the distinctive ‘Inside is Everything’ Brand Platform Developed a shared brand language Created a dynamic brand identity and design system
Read More
BRAND PLATFORM | BRAND FILM | BRAND IDENTITY | BRAND PACKAGING | SOCIAL STRATEGY Identified an ownable Brand Space through research Created a long-term Brand Platform Designed a Brand Identity and full design system Designed Packaging and to resonate with a modern New Zealand audience Created successful marketing campaigns
Read More
COMMS CAMPAIGN Created a season ticket campaign Despite certain relegation, 87% of holders renewed 100% of tickets were sold on general release
Read More
SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN Built the “Never Stop Competing’ Sponsorship Platform that united four competing provinces Developed a launch campaign that repositioned competition Inspired the public with stories from sport that resonate in life Raised the banks awareness scores by 13% in the first year 40% Brand positivity attributed to sponsorship 33% More likely…
Read More
HIGH PERFORMANCE WORKSHOPS | SHARED LANGUAGE | NORTH STAR | PERFORMANCE LEXICON | COMMS STRATEGY Undertook in-depth qualitative research within The Blues team and organisation. Worked with coaches and players to create a Performance North Star Created a Shared Language with the players and coaching team Inspired powerful match day rituals Became the measure for future success on…
Read More
BRAND PLATFORM | COMMS STRATEGY | COMMS CAMPAIGN Created a Brand Platform for year round conversation with overseas candidates Generated huge organic awareness internationally on a local budget Transformed brand awareness into a 15% increase in overseas placements 3.6M shares of films from zero media spend Nominated for 3 x 2021 European Sponsorships Award
Read More