Auckland Blues

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HIGH PERFORMANCE WORKSHOPS  |  SHARED LANGUAGE  |  NORTH STAR  |  PERFORMANCE LEXICON  |  COMMS STRATEGY Undertook in-depth qualitative research within The Blues team and organisation. Worked with coaches and players to create  a Performance North Star Created a Shared Language with the players and coaching team Inspired powerful match day rituals Became the measure for future success on…

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FRS Recruitment

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BRAND PLATFORM |  COMMS STRATEGY  |  COMMS CAMPAIGN Created a Brand Platform for year round conversation with overseas candidates Generated huge organic awareness internationally on a local budget Transformed brand awareness into a 15% increase in overseas placements 3.6M shares of films from zero media spend Nominated for 3 x 2021 European Sponsorships Award

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