SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN Built the “Never Stop Competing’ Sponsorship Platform that united four competing provinces Developed a launch campaign that repositioned competition Inspired the public with stories from sport that resonate in life Raised the banks awareness scores by 13% in the first year 40% Brand positivity attributed to sponsorship 33% More likely…
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BRAND PLATFORM | IDENTITY | CONSUMER CAMPAIGN Created a unique Brand platform and dynamic identity Developed a campaign that repositioned books for a screen first audience Increased the commercial value of the sponsorship Won the Grand Prix at the 2020 European Sponsorship Awards 42% Awareness of under 35’s (NSI) 14% Brand Affinity for under 35’s…
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BRAND PLATFORM | STRATEGIC PLAN | CONSUMER CAMPAIGN Created a unique Brand Platform for the club Developed a 5 year Strategic Plan for the commercial board Sold out stadiums in a tricky part of the season Engaged the global supporter base Raised revenue from Commercial Partnerships by 30% 500% ROI on targeted campaigns +80% Season…
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